#conversion optimization Articles
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SaaS Demo Best Practices: A Founder's Guide to Closing Deals
Master the art of SaaS demos with this founder's guide. Learn how to invert your presentation flow, handle technical glitches, and use AI to close more deals efficiently.
The "Harbor Tour" Product Demo Is Dead. Here’s What Replaces It.
Learn why generic 'Harbor Tour' demos are killing B2B deals and how Agentic AI is transforming the sales cycle with autonomous, interactive product tours.
Mastering Sales Prospecting in 2026: The Hybrid Playbook
With only 16% of reps meeting quota, the old sales model is broken. Learn how to use a hybrid AI-human playbook to shift from 'Speed to Lead' to 'Speed to Demo'.
Mastering Sales Discovery Questions: The 2026 Playbook (Backed by Data)
Learn the data-backed playbook for B2B sales discovery in 2026. Discover why 11–14 questions is the magic number and how to shift from interrogation to expert consultation.
Mastering Qualifying Customers: The 2026 Playbook
Learn how Agentic AI and signal-based frameworks like N.E.A.T. are replacing BANT to qualify B2B SaaS leads 24/7 and increase your win rates by 30%.
Mastering How To Run A Discovery Call: A Playbook
Boost your win rates with data-backed discovery tactics. Learn the golden 43:57 talk ratio, the ideal number of questions, and frameworks like SPICED to close more B2B deals.